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ART 425 Artist in Context

 

Creating a Digital Portfolio

 

Assignment: Photograph, organize, back- up, and edit no less than six of your own artworks resulting in a folder of edited Òmaster filesÓ as specified below. I will evaluate results by looking at your files on your external hard drive via Photoshop Bridge.

 

This handout covers the following:

Taking Digital Photographs for Your Portfolio

Managing Your Digital Images

Backing up Your Digital Files

Digitally Editing Your Images

Preparing Images for Various Uses: Web, Projections, Prints

 

 

 

Taking Digital Photographs for Your Portfolio

 

An artist must have good quality images of their work. You use them for everything including, graduate school, jobs, grants, shows, competitions, and residencies.  The very worst thing an artist can do is to send out poor quality visual images of their visual artwork. So having the right equipment and learning how to use it to take quality images is a must for every serious artist.

 

What makes a good image? Digital images must be taken with a high quality camera. A SLR (single-lens reflex) camera with a digital back is ideal, but a high quality, fixed lens digital camera will work (available to borrow from the department or media services). A normal point and shoot camera is not really sufficient. Almost all of these lesser cameras have inferior lenses that are often wide angle (this will warp/bulge the rectangles of your artworks), have only auto-adjustment options, and take images in a compress file format such as a jpeg.  The idea camera settings and shooting conditions will include the following:

 

Shooting conditions:

á        Context: Always shoot on a plain background. Never shoot your work behind glass. The work can be matted but in a neutral manner.

á        Camera Position: Shoot square by locating camera 100% perpendicular, centered, and level to your artwork. Check verticality of camera lens using a level.

á        Lighting: Light the work evenly with no hot spots, reflections, glare, and strong shadows in 3D works. For all 2d work, use photo lights on stands and ÔcrossÕ light to reduce glare and hot spots. Use a light meter to test for hot spots. Bounced lighting can help cut down hard shadows in 3d work. Always us photo lights of consistent light ÔtemperatureÕ particularly if you cannot create a custom white point within your camera (see below). Turn off other light sources in the area to improve light ÔtemperatureÕ consistency . Ideally shoot with photo lights of a mid range temperature like 5500 K (not too warm, not to cool).

á        Shoot correct views: Fill the frame as much as possible. 2D work should include full frontal, a context shot for scale, and details as appropriate. 3D objects and installations take more experimentation to figure out the best views. The primary image should be the most indicative with other shots including details or views that express oneÕs spatial experience of the work.

Camera settings:

á        Focus: Always use a tripod. In most cases auto-focus is fine but sometimes you need to manually focus  because certain types of surfaces defy auto-focusing sensors.

á        Exposure: Use a manual setting and bracket shots by adjusting between depth of field (f stop) and shutter speed. Usually the depth of field is set at a minimum and shutter speed becomes your variable to achieve different exposures.

á        Lessen Lens Distortion: Use non-wide lens when possible or shoot at Òmid zoomÓ.

á        Adjust White Point: ÒWhite pointÓ is the condition that sets the color ÒtemperatureÓ of your image.  Think about a white wall that looks warm (toward the yellow), it is in the 2000 degree K range. One that looks cool (toward the bluish) is probably more like 8000 degree K range . The color temperature of your image is a function of both the temperature of the light bulbs you use and the white point setting in the camera (they should match). Creating a custom white point in your camera means that the camera reads a white that you designate to be neutral (no color cast) and then adjusts itself accordingly.

á        File Settings: use an uncompressed file format such as TIFF not JPEG with sufficient file size of a Ômaster imageÕ (at least 3000 pixels in largest dimension / 20+ mb file)

á        Suppress camera flash and any other image adjustment function

 

 

Managing Digital Images

 

Once you have created digital photos of your work the next step is storing and organizing them in a way that helps you keep track of different versions created for different uses.

 

1. Organization: You will use your digital images in a variety of ways (web, print, projected for lectures, etc. ) and each use will require the files to be prepared differently. Tragedy happens when one overwrites a full size 22 mb master file with a tiny 50 kb web file because it wasnÕt clear what was what.  Here are some organization guidelines:

 

Use consistent file names:

Create simple, comprehensible names for each image and then use it consistently adding suffixes to designate differences. Note that I also follow good naming protocols for all digital files including no caps, underscores rather than spaces, and abbreviations rather than very long titles. No only will this make you look like a pro but will help you get in the habit for when it matters like with web files.

Example:  I have a series of prints I have titled tessellations. So maybe I name each file is named tess1, tess2, and my context shot tess_install. If I have details IÕd name them in such a way that when they sit in alphabetical order in a computer folder they end up together. So I name a detail tess1_det not det_tess1.  Then, to differentiate between say my original shot, a full size edited version, and a version prepared for web use I use: tess1_orig, tess1_editmaster, tess1_web.

 

Use folders: Like naming, create a series of folders that will hold images prepared for different uses and sub-folders to organize different series of work within those types.

Example: I create an original_photos folders to keep an unedited, off the camera copy of all my images, I then copy those images IÕve edited but plan to keep full size and in a reeditable format and place them into a  master_edited_images folder. I could then copy these master files, resize and optimize them for web use and place them into a web_images folder (not to be confused with root folders of specific sites).

 

 

 

Backing up Your Digital Files

 

Simple rule, back up all files always.  Digital image files require lots more storage space than text documents so cloud and network folders are not always an option. You might use a couple of external drives. One you work from (bringing it around from computer to computer) and another as a duplicate. Or you can use your personal computer as your back up drive. There are back up programs (Macs have time machine) that will automatically back up by initially copying everything, and then subsequently, copying only new and changed files. Jump drives are small and easy to loose (is your name and address on yours?). Whatever you choose, you must be able to tell and show me your back-up scheme.

 

 

 

Digitally Editing Your Images

 

The best approach is to take excellent photographs of your artworks so you need to do as little editing as possible. What follows is a basic checklist. Consider doing your edits in such a way that they are re-editable if that seems called for (see creating a master file below). Use adjustment layers, smart filters, and set guides and masks rather than cropping are ways of making edits that can be changed later.

1. Adjust for correct exposure and color

Try using PS auto levels, contrast, and or color to test if these automated adjustments might not do a good job at fixing basics. DonÕt forget a modest use of shadow/highlight to lighten deep shadows.

2. Straighten and unwarp

These should be done in the camera but when all else fails use Edit>transform>rotate to make the artwork perpendicular to image edge and Edit>transform>warp or even distort to correct bulged and warped rectangles.

3. Crop

Sometimes artists choose to crop an image to the edges of the work and sometimes to include the full object. You do not want more surround than art.

4. Clean up surrounding areas

With skill and knowhow one can isolate an artwork from its surroundings and therefore edit the surroundings in many ways. This could be as simple as getting rid of marks on the wall or artfully getting rid of distracting elements in a room.

 

 

 

Creating an edited ÒMasterÓ file for each artwork

 

Digital images can be edited for various types of use (output). The best approach is to shoot, edit and retain a high quality, large size, ÒlosslessÓ (non compressed) master image of each artwork and then make copies for each specific use, changing them in ways appropriate for that output. For our purposes, a master file can be a PS file that might retain editing options via adjustment layers. They should be in a PS or TIFF format and be no smaller than 20 MB (like 2200 x 3300 pixels).

 

 

 

Preparing Images for Various Uses: Web, Projections, Prints

 

Making prints (including printed portfolio books) from digital images is just about the only output that necessitates very large size files. Images for printing are formatted according to the settings required by each specific printer and paper used. Images viewed on digital displays (PowerPoint presentations, web sites etc) are sized according to the pixel dimension of a target display (computer screen or projector). Images and other media files for the web are often optimized in specific formats to shorten download times. The most common variables are file size (pixel dimension), file format (lossless like a TIFF, or smaller JPEG and GIFs for web images and graphics), and color space (embedded color profiles that predict various output devices).

 

Note on Film Slides:

Rarely used anymore. So the best approach when someone asks for film slides is to have a professional lab make them from your digital images. This process uses a piece of equipment called a  Ôfilm recorderÕ. The proportions of your image should match the proportions of the 35mm slide (even if you need to mask with black).  Each processing lab will tell you how the file should be prepared (dpi, pixel dimension/ size ratio, and file format. A 9 MB is ok file size but a 20+ MB file is what the pros would use. There are services that allow you to upload the images online and they mail you the resulting slides (slides.com for example)

 

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