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to Course Index IVT105 PDF
# 4a Practice of Looking Reading Review
Questions and
Ad Analysis
(with PDF #4b) 1. Read PDF #4a and á
Representation and the Constructing of Meaning á
Myth of Photographic Truth á
Studium / Punctum á
Barthes Concept of Myth (w/ connotation and denotation) á
Ideology 2. Advertisement Analysis a.
Read PDF #4b as an example of a semiotic analysis of a
Tiffany advertisement. b.
Find an advertisement or other media image of your choice
and write (no less than 1200 words) your own analysis addressing the
denotative, connotative, and ideological layers of its meaning (using the
Tiffany ad as a model). 3. Submit: This assignment including
embedded ad image and prefaced by this assignment page should be printed for
your notebooks. ALSO: email Lisa a jpeg image of
your ad titled yourlastname_ad.jpeg |